Soon after purchasing our Fripp Island home I began researching the many methods of renting our home. The first decision was whether to manage our own rentals or have our home managed by one of the many professional organizations offering such services. After reviewing both sides of the issue, we determined that it would be in our best interest to manage the property ourselves. With that decided, the next step was to determine a method of getting our home marketed to potential guests. As an Information Technology professional, the first thing I did was to develop a website that showcased our home and Fripp Island. This was the birth of frippvacation.com.
The next step was to determine the best method of listing our home and website. What we determined was most owner-managed Fripp Island homes are listed on a few, large, generic vacation rental listing websites. While many of these are very good sites, most contain literally thousands of homes from locations all over the world. They are essentially global listing sites that offer guests no information about the area in which a particular home is located. In the case of Fripp Island homes, each listing is forced to describe duplicate information about Fripp Island in its property description. Also, in order to locate a Fripp Island home site visitors must wade through many steps and pages to then be presented with a long list of potential Fripp Island homes. Then they must view each property individually and view each homes availability calendar to determine if it matches their desired date and accommodation requirements. This can be a lengthy and tiresome process.
With this knowledge, we decided to begin aggressively advertising our home by first optimizing our website for greater exposure via Internet search engines. We then decided to create and subscribe to a Google Adwords advertisement in order to ensure immediate exposure to guests searching for Fripp Island vacation properties. The goal being to not have to resort to using a general listing service, but instead market our own place on the Internet. The question to ourselves was, “If they can do it, why can’t we?” Well the results were outstanding. Over the course of a few short months we received over 9,600 visitors to the site and over 68,500 page views. Interestingly, of the 9,600 visitors to the site, only 1.43% came from our listing on one of the very large global listing websites. A whopping 98.57% came to us as a result of this website!
As a result of the success of the site, another interesting issue evolved. During our advertising campaign, we were contacted by many potential guests asking us for assistance in locating a Fripp Island vacation home, despite the fact that our home was already fully booked! Most had never heard of any of the large listing websites. In general, most were frustrated with not being able to find and view a single list of available Fripp Island vacation homes and villas.
Due to the above results and due to the fact that we have already been contacted by a number of Fripp Island homeowners asking that we add their home to our site, we decided to enhance our website and open it up to other interested Fripp Island property owners. Therefore, as a Fripp Island vacation rental property owner, we cordially invite you to join our site.
Here are the top reasons to consider listing your Fripp Island vacation rental home or villa on FrippVacation.com:
- We are a vacation rental website dedicated exclusively to Fripp Island and Fripp Island property owners. We ONLY list homes and villas available for rent on Fripp Island. All information on the site pertains to Fripp Island and the surrounding area.
- You have full control over your property listing. After creating an account with us, you can add your property to the site, upload your property photographs, establish your rates, and set your availability calendar. Everything is provided on this site and accessible to you via the Internet. If you want to change your listing or add a new photograph or two, just login to your account and make your changes. All property information is stored in a database and completely configurable by you, the property owner.
- Manage all inquiries to your property directly from this website. No need to record inquiries in other programs or on pieces of paper. All of your inquiries are available to you via the Internet 24/7, 365 days a year. Each time a potential guest sends an inquiry related to your property, you will receive an e-mail informing you of the inquiry.
- If you would like, we can provide you with your own e-mail address at ‘firstname.lastname@example.org’ that you can use to communicate with your guests. No need to use your personal or business e-mail address for e-mail correspondence.
- Communicate and exchange ideas with other Fripp Island property owners, guests, and website visitors through our online community forum. Everyone is free to visit and read the forum. You only need to register if you decide to post a comment or question to the forum.
- Even if your home is currently managed by a property management firm, real estate agency, or listed on another listing site, you can still list with us. In fact, add your home to our website and provide a direct link to your management company’s website or simply provide them as the point of contact for your property inquiries. We serve all Fripp island vacation rental owners regardless of how, or who, manages your property!
- If you are a new or existing Fripp Island homeowner and thought you could not manage your own rental property, we can help. We can provide you with a wealth of information on how to manage your own property. In fact, using this site to track your property inquiries is a huge time saver in regards to managing your own home or villa. Just ask, and we will be more than happy to assist you.
- We maintain an active advertising and marketing campaign and aggressively advertise FrippVacation.com to prospective guests. This campaign includes on-going website optimization to ensure high visibility on search engines, year-round Google and Yahoo-sponsored ads, listings in vacation related magazines, etc.
- We’ve gone out of our way to make it easy for potential guests to easily locate a Fripp Island vacation home of choice. We provide a powerful search feature that allows guests to search for properties based on location, availability, number of bedrooms, pet friendly, and many other similar criteria. Our view is the easier it is for a potential guest to locate a home, the more likely they will choose one of our homes for their next vacation. Also, we want to be as accommodating and friendly to our potential guests as can be. We do this by including as much information about Fripp Island and the surrounding are on the website as possible. In fact, we welcome your participation in providing us up-to-date website content. We want you to be an active participant in this site. Give us a call if you'd like to help.
FrippVacation.com Founder & Fripp Island property owner